Canary Islands' Tourism Collaboration with La Gomera

Overview

In June 2026, the Canary Islands' regional government approved a new collaboration with La Gomera's local authority to boost the island's tourism profile. This agreement involves integrating La Gomera's brand into the wider 'Canarias Destino' strategy, focusing mainly on digital marketing channels such as websites and social media.

Promotur Turismo Canarias, a public company dedicated to promoting tourism across the archipelago, will work alongside La Gomera’s authorities to create and manage content that showcases the island. They will oversee social media management, website integration, and data-driven campaigns aimed at increasing visibility and visitor engagement.

Objectives and Benefits

• Streamline resources and achieve a cohesive online presence.
• Provide tourists with better access to information about La Gomera.
• Leverage digital tools for a more unified and effective tourism approach across the Canary Islands.

Funding and Duration

• Total shared marketing costs: around €428,000.
• The partnership has a two-year initial term, with potential for extension.

Significance

"This partnership aims to streamline resources, achieve a cohesive online presence, and provide tourists with better access to information about La Gomera."

For expats and prospective visitors, this means more dynamic, targeted online content, making it easier to discover La Gomera’s attractions. It also signals ongoing efforts by regional authorities to leverage digital tools for a more unified and effective tourism approach across the Canary Islands, an important economic sector for residents and communities alike.