Canary Islands Recognize Wine Tourism as Official Tourist Activity

Overview

The Canary Islands government has officially classified wine tourism (oenoturismo) as a recognized tourist activity, a move that aims to boost the sector's sustainability and development.

This designation, approved on January 26, 2026, allows businesses involved in wine-related experiences—such as visiting vineyards, participating in tastings, and exploring local wine culture—to operate under a clear legal framework.

Impact and Benefits

• Experts emphasize that this new classification will provide legal security for wineries and related services.
• Fosters economic growth in rural areas.
• Helps preserve the archipelago's cultural and agricultural heritage.

Strategic Goals

• The decision aligns with broader efforts to diversify the Canary Islands' tourism offerings.
• Promotes activities that connect visitors with local landscapes and traditions.
• Supports the primary sector.
• Offers tourists a richer, more sustainable experience rooted in the island’s unique wine culture.

Implementation

• Businesses planning to develop or expand wine tourism will now need to register their activities properly.
• The government will provide templates for pre-notification.

Overall Significance

"This move highlights the islands' commitment to sustainable tourism and rural development, leveraging their renowned vineyards and enological heritage to attract visitors eager for immersive cultural experiences."

• Reinforces the strategic importance of wine tourism in creating a balanced, environmentally friendly tourism model.
• Benefits local communities.
• Preserves natural and cultural assets.