Canary Islands' Updated Advertising Regulations

Overview

The Canary Islands' public broadcasting authority has introduced updated rules to regulate advertising across its channels. These norms aim to:

• Ensure clearer distinctions between content and ads
• Protect minors from inappropriate marketing
• Specify limitations on advertising certain products like alcohol, medicines, gambling, and toys

The regulations also establish guidelines for:

• Sponsorship
• Product placement
• Advertising during sports events

Emphasizing viewer awareness and responsible messaging, this move reflects a broader effort to update advertising standards in line with current laws and societal values, safeguarding public interest and cultural integrity.

"The new rules will enhance transparency and accountability for broadcasters, helping viewers easily identify commercial content." — official statement

Key Features

• Exemptions:
  • Avoid ads that promote discrimination, violence, or harmful substances, aligning with legal and ethical standards.
• Transparency and Accountability:
  • The regulations help viewers easily identify commercial content.
• Time Slots and Formats:
  • Permitted especially during programs aimed at children or sensitive content.
• Balance of Interests:
  • The regulation's aim is to balance commercial activity with the public service mission, ensuring responsible advertising that respects cultural norms and legal restrictions.

Significance

This development matters for residents and expats alike, as it shapes how public media communicates in a responsible, socially aware manner amidst ongoing discussions on media regulation and societal protection.