Partnership Announcement: RTVC and ADACIS

Overview

The Canary Islands’ Public Television, RTVC, has officially announced a new partnership with the Association for the Development of Comprehensive Climate Actions (ADACIS). This collaboration focuses on raising awareness about climate change through a promotional spot titled 'APICLIMPACT,' aimed at the residents of the islands.

Key Details

• Starting October 15 and running until November 30, 2025, RTVC will air 20-second spots across its channels.
• The spots will highlight efforts to combat climate change and adapt to its impacts.
• The agreement includes TV coverage on popular news programs to boost public engagement on ecological issues.

Responsibilities and Contributions

• ADACIS commits to including RTVC’s logo in the spot.
• If ADACIS promotes their activities elsewhere, they will cover 40% of the related advertising costs within the Canary Islands.
• Both parties will cooperate to ensure proper authorization of participants’ images and voice in the spot, safeguarding legal rights.

Broader Context

This initiative aligns with Canary Islands' broader efforts to promote sustainability and climate resilience.

Objectives

• To promote sustainability and climate resilience.
• To inform citizens about environmental challenges.
• To encourage community action.

Principles and Goals

• Emphasis on transparency.
• Legal compliance.
• Ongoing collaboration.
• Enhancing climate literacy on the islands.