Canary Islands' Agricultural Promotion Collaboration

Partnership Details

• The Canary Islands' government has officially announced a new collaboration with the local football club, Club Deportivo Tenerife Femenino, to boost the promotion of regional agricultural products.
• The agreement was signed on July 31, 2025.

Objectives and Focus

• Leverages the visibility of sports and tourism to showcase the unique flavors of the islands.
• Managed by Gestión del Medio Rural de Canarias (GMR Canarias), a public company dedicated to supporting the agricultural sector.
• Focuses on joint activities such as:
  • Using club imagery to advertise Canary products.
  • Encouraging healthy habits tied to local food consumption.

Promotion Strategies

• Promoting local produce both on the pitch and through tourism campaigns like 'Volcanic Xperience'.

Impact Goals

• Strengthen the regional economy.
• Increase market access for small producers.
• Enhance Canary Islands’ reputation as a food and enogastronomic hotspot.

Expectations for Residents and Visitors

• More efforts to integrate Canary flavors into everyday life and tourism experiences.
• Foster a closer connection between agriculture, sports, and regional pride.

Funding and Support

• The partnership does not involve direct funding, focusing instead on joint promotional activities.