Collaboration Between GMR Canarias and CD Tenerife

Overview

The Spanish government’s recent official bulletin announces a new collaboration between Gestión del Medio Rural de Canarias (GMR Canarias) and the football club CD Tenerife. Signed on September 11, 2025, this agreement aims to boost marketing and promotion of Canary Island agricultural products by connecting them with sports and healthy lifestyle initiatives.

Details of the Partnership

• GMR Canarias, a public company dedicated to supporting the agribusiness sector, will work with CD Tenerife to promote local products using the club's public influence.
• The partnership plans to leverage football matches and events to highlight the importance of regional produce, encouraging healthier eating habits alongside sports engagement.

Framework and Oversight

• While the agreement does not specify monetary costs, it sets a framework for joint projects aligning with regional policies on promoting Canary Island identity and food culture.
• Both sides will select specific initiatives within this framework, with oversight from a control committee to ensure smooth execution.

Significance

"This cooperation matters because it elevates awareness of local agriculture, supports regional producers, and ties the islands' identity to popular sports."

• It signals ongoing efforts to make Canary products more accessible and valued, both on and off the islands.
• The collaboration demonstrates how regional governments and local institutions are harnessing popular culture to promote sustainable economic development and healthy lifestyles.